You do not support a Football Club anymore. You support a brand:
When Tottenham and Liverpool met in the 2019 UEFA Champions League final, it seemed like the beginning of a golden era for both clubs.
Liverpool went on to win several major trophies, including another Premier League title today.
Tottenham, meanwhile, entered a period of instability. Spurs have cycled through several managers, struggled for consistency, have plummeted in the League and have failed to secure a major trophy.
Tottenham Hotspur is not a football club chasing glory anymore — it is a corporate machine chasing profit. ENIC did not just mismanage Spurs; they betrayed everything the club once stood for.
The shiny new stadium? Built more for NFL games, Rugby, Boxing and Concerts than for football. The world-class training ground? A selling point for investors, not fans. Transfer windows? A masterclass in penny-pinching dressed up as “smart business.”
Every time Spurs got close — under Redknapp, under Pochettino — ENIC refused to take the final step. Investing in the squad properly? Risky. But hiking ticket prices and selling “brand partnerships”? Always a priority.
They do not want a team that wins trophies. They want a team that keeps hope alive just long enough to sell another kit, another luxury box, another sponsorship deal.
ENIC has turned Tottenham from a proud football institution into a hollow logo. Spurs do not need a new manager. They need a new owner.
Until ENIC is gone, this club will keep living the same nightmare — corporate success, footballing failure.
Tottenham Hotspur: Built to Sell, Not to Win.
To Dare Is To Delay
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